Pucciesque Graphic

Every piece made to order · any of her colors, any fabric, on request · the house keeps a record of your fit

The Pucciesque Collection

Some prints begin with a flower. Some begin with a place.

This one began with movement.

I have always loved prints that feel alive. I never draw them thinking about a piece of fabric lying flat on a table. I imagine the dress first. I imagine a woman walking, turning, sitting, and the print moving with her.

The Pucciesque is my way of celebrating the great Italian tradition of swirling graphic prints, but it was never about copying something from the past. I wanted to create a print that belonged to my dresses. Every curve was drawn to follow the silhouette, so when the dress moves, the print moves too.

There are two expressions of the collection. The Graphic is softer, quieter, almost like water. The Africani is brighter and more energetic. They are the same print, simply told in two different moods.

Every piece is made to order, one dress at a time. Every Pucciesque begins when you choose it: your dress is made in the color, fabric, and silhouette you love, and if you have ordered from us before, we keep a record of your fit so each new dress begins with what we already know about you.

"So it takes a lot of work to make one dress."

The Aster dress in Pucciesque Africani, Pink
The Pucciesque Collection by Samantha Sung The Pucciesque Collection by Samantha Sung

Pucciesque Graphic

The Aster

Where the print comes alive.

The Aster is where I always begin with this print. The double full-circle skirt gives the artwork room to move, so every step changes the way the pattern is seen. That movement is exactly what I imagined while I was drawing it.

Seven Asters carry the Pucciesque across both the Graphic and the Africani, from Midi to Maxi, most in feather-weight Cotton Musola. It is light, airy, and lets the print float as naturally as the dress itself.

The Aster
Aster Dress Shirt Collar 3/4 Sleeve Maxi Length Cotton Musola (Pucciesque Graphic) Aster Dress Shirt Collar 3/4 Sleeve Maxi Length Cotton Musola (Pucciesque Graphic)

Aster Dress Shirt Collar 3/4 Sleeve Maxi Length Cotton Musola (Pucciesque Graphic)

Regular price Dhs. 5,210.00
Dhs. 5,210.00
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Regular price
Aster Dress Shirt Collar 3/4 Sleeve Midi Length Cotton Musola (Pucciesque Graphic) Aster Dress Shirt Collar 3/4 Sleeve Midi Length Cotton Musola (Pucciesque Graphic)

Aster Dress Shirt Collar 3/4 Sleeve Midi Length Cotton Musola (Pucciesque Graphic)

Regular price Dhs. 4,465.00
Dhs. 4,465.00
Sale price
Regular price
Aster Dress U Neck Sleeveless Long Length Cotton Stretch (Pucciesque Graphic) Aster Dress U Neck Sleeveless Long Length Cotton Stretch (Pucciesque Graphic)

Aster Dress U Neck Sleeveless Long Length Cotton Stretch (Pucciesque Graphic)

Regular price Dhs. 4,092.00
Dhs. 4,092.00
Sale price
Regular price
Aster Dress Open U Neck Sleeveless Long +3 Length Cotton Musola (Pucciesque Graphic) Aster Dress Open U Neck Sleeveless Long +3 Length Cotton Musola (Pucciesque Graphic)

Aster Dress Open U Neck Sleeveless Long +3 Length Cotton Musola (Pucciesque Graphic)

Regular price Dhs. 4,465.00
Dhs. 4,465.00
Sale price
Regular price
Aster Dress Shirt Collar 3/4 Sleeve Midi Length Cotton Musola (Pucciesque Africani) Aster Dress Shirt Collar 3/4 Sleeve Midi Length Cotton Musola (Pucciesque Africani)

Aster Dress Shirt Collar 3/4 Sleeve Midi Length Cotton Musola (Pucciesque Africani)

Regular price Dhs. 4,465.00
Dhs. 4,465.00
Sale price
Regular price
Aster Dress Shirt Collar 1/2 Sleeve Midi Length Cotton Musola (Pucciesque Africani) Aster Dress Shirt Collar 1/2 Sleeve Midi Length Cotton Musola (Pucciesque Africani)

Aster Dress Shirt Collar 1/2 Sleeve Midi Length Cotton Musola (Pucciesque Africani)

Regular price Dhs. 4,465.00
Dhs. 4,465.00
Sale price
Regular price
Aster Dress Shirt Collar 3/4 Sleeve Midi Plus Length Cotton Musola (Pucciesque Africani) Aster Dress Shirt Collar 3/4 Sleeve Midi Plus Length Cotton Musola (Pucciesque Africani)

Aster Dress Shirt Collar 3/4 Sleeve Midi Plus Length Cotton Musola (Pucciesque Africani)

Regular price Dhs. 4,465.00
Dhs. 4,465.00
Sale price
Regular price

The Audrey

The signature shirt dress.

The Audrey wears the Pucciesque differently. Instead of movement, it brings clarity. The clean shirt collar, button front, and tailored cuffs let the print become the focus while the silhouette remains beautifully understated.

Available in Regular, Midi, and Long lengths with three-quarter or cap sleeves, each Audrey is made in crisp Cotton Stretch or Cotton Poplin. The print does the talking. The silhouette keeps everything beautifully balanced.

The Audrey
Audrey Dress #1 Shirt Collar Cap Sleeve Long Length Cotton Stretch (Pucciesque Graphic) Audrey Dress #1 Shirt Collar Cap Sleeve Long Length Cotton Stretch (Pucciesque Graphic)

Audrey Dress #1 Shirt Collar Cap Sleeve Long Length Cotton Stretch (Pucciesque Graphic)

Regular price Dhs. 4,092.00
Dhs. 4,092.00
Sale price
Regular price
Audrey Dress #1 Shirt Collar Cap Sleeve Regular Length Cotton Stretch (Pucciesque Graphic) Audrey Dress #1 Shirt Collar Cap Sleeve Regular Length Cotton Stretch (Pucciesque Graphic)

Audrey Dress #1 Shirt Collar Cap Sleeve Regular Length Cotton Stretch (Pucciesque Graphic)

Regular price Dhs. 4,092.00
Dhs. 4,092.00
Sale price
Regular price
Audrey Dress #2 Shirt Collar 3/4 Sleeve Midi Length Cotton Stretch (Pucciesque Africani) Audrey Dress #2 Shirt Collar 3/4 Sleeve Midi Length Cotton Stretch (Pucciesque Africani)

Audrey Dress #2 Shirt Collar 3/4 Sleeve Midi Length Cotton Stretch (Pucciesque Africani)

Regular price Dhs. 4,092.00
Dhs. 4,092.00
Sale price
Regular price
Audrey Dress #2 Shirt Collar 3/4 Sleeve Regular Length Cotton Stretch (Pucciesque Africani) Audrey Dress #2 Shirt Collar 3/4 Sleeve Regular Length Cotton Stretch (Pucciesque Africani)

Audrey Dress #2 Shirt Collar 3/4 Sleeve Regular Length Cotton Stretch (Pucciesque Africani)

Regular price Dhs. 4,092.00
Dhs. 4,092.00
Sale price
Regular price
Audrey Dress #2 Shirt Collar 3/4 Sleeve Long Length Cotton Stretch (Pucciesque Graphic) Audrey Dress #2 Shirt Collar 3/4 Sleeve Long Length Cotton Stretch (Pucciesque Graphic)

Audrey Dress #2 Shirt Collar 3/4 Sleeve Long Length Cotton Stretch (Pucciesque Graphic)

Regular price Dhs. 4,092.00
Dhs. 4,092.00
Sale price
Regular price
Audrey Dress #1 Shirt Collar 3/4 Sleeve Long Length Cotton Stretch (Pucciesque Graphic) Audrey Dress #1 Shirt Collar 3/4 Sleeve Long Length Cotton Stretch (Pucciesque Graphic)

Audrey Dress #1 Shirt Collar 3/4 Sleeve Long Length Cotton Stretch (Pucciesque Graphic)

Regular price Dhs. 4,092.00
Dhs. 4,092.00
Sale price
Regular price
Audrey Dress #2 Shirt Collar 3/4 Sleeve Long Length Cotton Poplin (Pucciesque Africani) Audrey Dress #2 Shirt Collar 3/4 Sleeve Long Length Cotton Poplin (Pucciesque Africani)

Audrey Dress #2 Shirt Collar 3/4 Sleeve Long Length Cotton Poplin (Pucciesque Africani)

Regular price Dhs. 4,092.00
Dhs. 4,092.00
Sale price
Regular price

The Laurent

A tailored way to wear the print.

Some women love a print but want to wear it with a little more structure. That is exactly why the Laurent is part of this collection.

Its straighter lines, button-front ease, and beautifully tailored proportions give the Pucciesque another expression. Made in Cotton Poplin or Cotton Stretch, in Midi and Long lengths, it is equally at home during the day or long after dinner.

The Laurent
Laurent Dress Shirt Collar 3/4 Sleeve Long Length Cotton Stretch (Pucciesque Graphic) Laurent Dress Shirt Collar 3/4 Sleeve Long Length Cotton Stretch (Pucciesque Graphic)

Laurent Dress Shirt Collar 3/4 Sleeve Long Length Cotton Stretch (Pucciesque Graphic)

Regular price Dhs. 4,092.00
Dhs. 4,092.00
Sale price
Regular price
Laurent Dress Shirt Collar 3/4 Sleeve Midi Length Cotton Stretch (Pucciesque Graphic) Laurent Dress Shirt Collar 3/4 Sleeve Midi Length Cotton Stretch (Pucciesque Graphic)

Laurent Dress Shirt Collar 3/4 Sleeve Midi Length Cotton Stretch (Pucciesque Graphic)

Regular price Dhs. 4,092.00
Dhs. 4,092.00
Sale price
Regular price
Laurent Dress Shirt Collar 3/4 Sleeve Midi Length Cotton Stretch (Pucciesque Africani) Laurent Dress Shirt Collar 3/4 Sleeve Midi Length Cotton Stretch (Pucciesque Africani)

Laurent Dress Shirt Collar 3/4 Sleeve Midi Length Cotton Stretch (Pucciesque Africani)

Regular price Dhs. 4,092.00
Dhs. 4,092.00
Sale price
Regular price
Laurent Dress Shirt Collar 3/4 Sleeve Long Length Cotton Poplin (Pucciesque Graphic) Laurent Dress Shirt Collar 3/4 Sleeve Long Length Cotton Poplin (Pucciesque Graphic)

Laurent Dress Shirt Collar 3/4 Sleeve Long Length Cotton Poplin (Pucciesque Graphic)

Regular price Dhs. 4,092.00
Dhs. 4,092.00
Sale price
Regular price

Rare Pieces

Different silhouettes. The same story.

Every woman begins somewhere different.

Some choose the simplicity of the Rose, where nothing stands between the print and the woman wearing it. Others fall in love with the softness of the Eden or the Eva in feather-weight Musola. The Terry gives the print another personality in Taffta. The Florance offers a sleeveless silhouette, while the Abelia Skirt lets the artwork become the center of an entirely different wardrobe.

Every piece is made to order, and every one becomes part of your own story with the collection.

Rare Pieces
Rose Dress Crew Neck Sleeveless Midi Length Cotton Stretch (Pucciesque Graphic) Rose Dress Crew Neck Sleeveless Midi Length Cotton Stretch (Pucciesque Graphic)

Rose Dress Crew Neck Sleeveless Midi Length Cotton Stretch (Pucciesque Graphic)

Regular price Dhs. 4,092.00
Dhs. 4,092.00
Sale price
Regular price
Terry Dress Shirt Collar 3/4 Sleeve Midi Plus Length Poliamide Taffta (Pucciesque Graphic) Terry Dress Shirt Collar 3/4 Sleeve Midi Plus Length Poliamide Taffta (Pucciesque Graphic)

Terry Dress Shirt Collar 3/4 Sleeve Midi Plus Length Poliamide Taffta (Pucciesque Graphic)

Regular price Dhs. 5,844.00
Dhs. 5,844.00
Sale price
Regular price
Abelia Skirt Midi Plus Length Cotton Stretch (Pucciesque Africani) Abelia Skirt Midi Plus Length Cotton Stretch (Pucciesque Africani)

Abelia Skirt Midi Plus Length Cotton Stretch (Pucciesque Africani)

Regular price Dhs. 3,346.00
Dhs. 3,346.00
Sale price
Regular price
Rose Dress Crew Neck Sleeveless Long Length Cotton Stretch (Pucciesque Africani) Rose Dress Crew Neck Sleeveless Long Length Cotton Stretch (Pucciesque Africani)

Rose Dress Crew Neck Sleeveless Long Length Cotton Stretch (Pucciesque Africani)

Regular price Dhs. 4,092.00
Dhs. 4,092.00
Sale price
Regular price
Florance Dress Crew Neck Sleeveless Midi Length Cotton Stretch (Pucciesque Africani) Florance Dress Crew Neck Sleeveless Midi Length Cotton Stretch (Pucciesque Africani)

Florance Dress Crew Neck Sleeveless Midi Length Cotton Stretch (Pucciesque Africani)

Regular price Dhs. 4,092.00
Dhs. 4,092.00
Sale price
Regular price
Eva Dress Crew Neck 3/4 Sleeve Maxi Length Cotton Musola (Pucciesque Graphic) Eva Dress Crew Neck 3/4 Sleeve Maxi Length Cotton Musola (Pucciesque Graphic)

Eva Dress Crew Neck 3/4 Sleeve Maxi Length Cotton Musola (Pucciesque Graphic)

Regular price Dhs. 4,843.00
Dhs. 4,843.00
Sale price
Regular price
Eden Dress Crew Neck 3/4 Sleeve Maxi Length Cotton Musola (Pucciesque Graphic) Eden Dress Crew Neck 3/4 Sleeve Maxi Length Cotton Musola (Pucciesque Graphic)

Eden Dress Crew Neck 3/4 Sleeve Maxi Length Cotton Musola (Pucciesque Graphic)

Regular price Dhs. 4,843.00
Dhs. 4,843.00
Sale price
Regular price
Where does the Pucciesque come from?

The name is a nod to the beautiful tradition of Italian swirling graphic prints, but I wanted to create something that belonged to this house. Every line was drawn for my silhouettes, not placed on them afterwards. I always begin with the dress, and the print follows where the dress wants to move.

What is the difference between the Graphic and the Africani?

They are the same print, simply told in two different moods.

The Graphic is softer, with Sea Blue, Sky Blue, Rose, and gentle color that lets the movement speak quietly. The Africani becomes brighter, bringing together Cobalt, Mint, Lilac, and Orange. Some women are drawn to the softer palette. Others fall in love with the brighter one. Both belong to the same story.

How is it made?

Every Pucciesque is made to order, and often the fabric itself has not yet been printed when you place your order.

We begin by printing your chosen motif in your chosen colorway. Only then do we begin making your dress to your preferred length and fit. Every motif, every colorway, and every order is created individually, which is why every production run has its own character.

That is also why we keep a record of your fit, so each new dress becomes easier than the last.

Which fabric is best?

"The best result I get was in the Musola because Musola fabric is very thin and very airy."

That is why the Aster, Eden, and Eva are offered in Cotton Musola, where the print can move as lightly as the fabric itself. The Audrey, Laurent, and Rose are equally beautiful in crisp Cotton Stretch and Cotton Poplin, giving the artwork a cleaner, more tailored expression.

If you have another favorite fabric, we are always happy to make it on request.

Which piece should I choose first?

If this is your first Pucciesque, I always recommend beginning with the Aster.

The double full-circle skirt shows the movement of the print exactly as I imagined it when I designed it. If your wardrobe leans more tailored, the Audrey and Laurent offer the same artwork in silhouettes that feel beautifully structured.

There is no right choice, only the one that feels most like you.

Can it be made for me?

Yes.

Top lengths can be adjusted, skirt lengths are available in Long, Midi, and Midi Plus, and petite proportions can be made on request.

Because we keep a record of your measurements, every dress you order helps us know you a little better, making the next one even easier to create.