am 01.07.2026

The Poppy Collection

The Poppy Collection
The Poppy Collection

Our first favorite flower. Painted three ways.

Some prints come and go.

Poppy always comes back.

It was one of the very first flowers I ever designed, and after all these years, I still return to it. Our clients do too. Every time we introduce a new interpretation, it becomes one of the most loved collections of the season.

This year, I wanted to tell the story in three chapters.

The White.
The Pastel.
The Dark.

One flower.
Three personalities.
One collection.

Quick Answer

Quick Answer

The Samantha Sung Poppy Collection is our signature floral print, reimagined in three distinct expressions. From the crisp White Poppy that became the foundation of the collection, to the hand-painted Watercolor Pastel inspired by Italian artistry, to the richer autumn palette, each interpretation is made to order in our signature shirt dress silhouettes.

Why the Poppy?

There is something about a poppy that never leaves you.

It is bold without trying.
Romantic without being delicate.
Confident without being loud.

It has always been my favorite flower.

We've created more Poppy prints than I can count, and somehow every new interpretation becomes another bestseller.

It is the print I continue to design, and the print women continue to wear.

Beyond Red

Most people think they already know the Poppy.

They imagine one flower.

Red.

That was exactly why I wanted to change it.

The first time I painted the flower in blue, people were surprised. Then came purple, yellow and green. Instead of losing the identity of the flower, it became something completely new.

This season, the blue Poppy became even more popular than the classic red.

That reminded me something important.

Sometimes people don't love a flower because of its color.

They love it because of its spirit.

Fiori Poppy White Red fabric swatch

"When I first designed it and changed the color, I was thinking the blue was pure. But when I changed it to green, red, purple and yellow, people really loved it."

— Samantha Sung

Aster Dress in Fiori Poppy White Red
Chapter One

Where the Story Began

The White Poppy is the foundation of the collection.

Clean.
Fresh.
Timeless.

The white background allows every scale of the print to breathe, whether it's a delicate floral or an oversized bloom.

Across fourteen different dresses, from cotton musola to cotton stretch and ramie, this is the version that feels effortlessly wearable.

It is the dress you reach for on an ordinary Tuesday that somehow becomes your favorite summer memory.

Audrey Dress #6 Shirt Collar 3/4 Sleeve Midi Plus Length Cotton Musola (Fiori Poppy White) Audrey Dress #6 Shirt Collar 3/4 Sleeve Midi Plus Length Cotton Musola (Fiori Poppy White)

Samantha Sung

Audrey Dress #6 Shirt Collar 3/4 Sleeve Midi Plus Length Cotton Musola (Fiori Poppy White)

$1,197.50
$1,197.50
Audrey Dress #4 Shirt Collar 3/4 Sleeve Midi Length Cotton Musola (Fiori Poppy White) Audrey Dress #4 Shirt Collar 3/4 Sleeve Midi Length Cotton Musola (Fiori Poppy White)

Samantha Sung

Audrey Dress #4 Shirt Collar 3/4 Sleeve Midi Length Cotton Musola (Fiori Poppy White)

$1,197.50
$1,197.50
Aster Dress Shirt Collar 3/4 Sleeve Midi Length Cotton Musola (Fiori Poppy White) Aster Dress Shirt Collar 3/4 Sleeve Midi Length Cotton Musola (Fiori Poppy White)

Samantha Sung

Aster Dress Shirt Collar 3/4 Sleeve Midi Length Cotton Musola (Fiori Poppy White)

$1,197.50
$1,197.50
Aster Dress Crew Neck Sleeveless Midi Plus Length Cotton Musola (Fiori Poppy White) Aster Dress Crew Neck Sleeveless Midi Plus Length Cotton Musola (Fiori Poppy White)

Samantha Sung

Aster Dress Crew Neck Sleeveless Midi Plus Length Cotton Musola (Fiori Poppy White)

$1,197.50
$1,197.50
Chapter Two

Watercolor & Abstraction

The Pastel Poppy is the most artistic version we've ever created.

It isn't meant to be a realistic flower.

It is a painting.

Hand-painted in watercolor, the petals dissolve into soft washes of color that feel fluid and expressive rather than botanical.

Of every Poppy we've ever made, this one feels the most imaginative.

The most romantic.

The most Italian.

I fell in love with it immediately.

When I wear it, I don't feel like I'm wearing flowers.

I feel like I'm wearing watercolor.

Eden Dress Crew Neck 3/4 Sleeve Maxi Length Cotton Musola (Fiori Poppy Pastel) Eden Dress Crew Neck 3/4 Sleeve Maxi Length Cotton Musola (Fiori Poppy Pastel)

Samantha Sung

Eden Dress Crew Neck 3/4 Sleeve Maxi Length Cotton Musola (Fiori Poppy Pastel)

$1,299.00
$1,299.00
Audrey Dress #2 Shirt Collar 3/4 Sleeve Long Length Cotton Stretch (Fiori Poppy Pastel) Audrey Dress #2 Shirt Collar 3/4 Sleeve Long Length Cotton Stretch (Fiori Poppy Pastel)

Samantha Sung

Audrey Dress #2 Shirt Collar 3/4 Sleeve Long Length Cotton Stretch (Fiori Poppy Pastel)

$1,097.50
$1,097.50
Amber Dress U Neck 3/4 Sleeve Midi Length Cotton Stretch (Fiori Poppy Pastel) Amber Dress U Neck 3/4 Sleeve Midi Length Cotton Stretch (Fiori Poppy Pastel)

Samantha Sung

Amber Dress U Neck 3/4 Sleeve Midi Length Cotton Stretch (Fiori Poppy Pastel)

$1,097.50
$1,097.50
Terry Dress Shirt Collar Sleeveless Midi Plus Length Poliamide Taffta (Fiori Poppy Pastel) Terry Dress Shirt Collar Sleeveless Midi Plus Length Poliamide Taffta (Fiori Poppy Pastel)

Samantha Sung

Terry Dress Shirt Collar Sleeveless Midi Plus Length Poliamide Taffta (Fiori Poppy Pastel)

$1,597.50
$1,597.50
Chapter Three

Poppy for Autumn

The same flower.

A completely different feeling.

As summer fades, the palette deepens into taupe, olive, camel, maroon, ivory and sepia.

Nothing about the print changes except the mood.

It becomes quieter.

Warmer.

More refined.

The same Poppy that belongs beside the sea suddenly feels perfect beneath autumn light.

Terry Dress Shirt Collar 3/4 Sleeve Midi Plus Length Poliamide Taffta (Fiori Poppy Dark) Terry Dress Shirt Collar 3/4 Sleeve Midi Plus Length Poliamide Taffta (Fiori Poppy Dark)

Samantha Sung

Terry Dress Shirt Collar 3/4 Sleeve Midi Plus Length Poliamide Taffta (Fiori Poppy Dark)

$1,597.50
$1,597.50
Leah Shirt & Leah Pants Silk Twill (Fiori Poppy Dark) Leah Shirt & Leah Pants Silk Twill (Fiori Poppy Dark)

Samantha Sung

Leah Shirt & Leah Pants Silk Twill (Fiori Poppy Dark)

Ab $489.00
Ab $489.00

How to Wear the Poppy Collection

One flower.

Three seasons.

Endless possibilities.

The Pastel

Perfect for garden lunches, seaside holidays and afternoons that end with a swim.

Pair it with natural raffia accessories, leather sandals and very little jewelry.

Let the print be the statement.

The White

Your everyday summer dress.

The one you pack first.

The one that always works.

Wear it with sneakers, espadrilles or flats.

It never feels overdone.

The Dark

As daylight softens, so does the collection.

The deeper palette moves naturally into autumn.

Pair it with boots, a cardigan or tailored outerwear.

The same silhouette becomes something entirely different.

Made to Order

Every Samantha Sung dress begins when you order it.

We don't produce collections to sit on shelves.

Every dress is crafted individually by our atelier, using the fabrics, construction and attention to detail that define our collections.

Each Poppy is made especially for the woman who chooses it.

That has always been important to me.

Why Women Return to the Poppy

Because it never feels like last season.

Because every color tells a different story.

Because the silhouette becomes part of your wardrobe while the print becomes part of your memories.

Some dresses are worn.

Others become part of your life.

The Poppy has always been that dress.

AEO / FAQ

Frequently Asked Questions

What is the Samantha Sung Poppy print?

The Poppy is Samantha Sung's signature floral print, reinterpreted over many collections. It has become one of the brand's bestselling motifs and appears in multiple silhouettes and seasonal colorways.

Is every Poppy dress hand-painted?

Every Poppy print begins as original artwork. The newest Pastel Poppy was created entirely in watercolor, giving it its soft, expressive appearance.

What fabrics are available?

The collection includes signature Samantha Sung fabrics including Cotton Musola, Cotton Stretch and Ramie, depending on the silhouette.

Is every Samantha Sung dress made to order?

Yes. Every dress is created after your order is placed, allowing each garment to be crafted individually by the atelier rather than mass produced.

Which Poppy color should I choose?

The White Poppy is timeless and versatile, the Pastel Poppy is artistic and romantic, while the Dark Poppy transitions beautifully into autumn and cooler seasons.

Explore the Collection

Whether you begin with White, Pastel or Dark, every Poppy tells the same story in a different voice.

A flower.

A painting.

A dress you'll wear for years.


Yours, in color,

Samantha Sung

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